Wednesday, 22 June 2011

Bubble London June Spring/Summer 2012 Collections

Bubble London, held at the Islington Business Design Centre, on the 19th-20th June, was a visual feast of elegant and quirky collections for Spring Summer 2012. It was fantastic to see so many old favourites amongst impressive newcomers, each with very individual styles.

Once again, Tend Bible presented gorgeous displays of their predicted trends for the season. 'Golden Days' is the classic story of Nostalgia, vintage style clothing and accessories, which draw inspiration from childhood memories and classic English stories. Surf Safari is a beachy look, referencing jungle and surf scenarios with vibrant colours and prints, 'Play by Numbers' is a retro geometery look with bold logos and referencing to school days, and 'Electric Dreams' is an exciting and vibrant story which centers aroundastronomy and molecular structures. These are four great trends for kidswear, and were absolutely reflected in the collections which were shown at Bubble.

Winner of the 'Stand Out' competition, for the most creative use of stand space, was Green Baby, with their unique 'Green' stand, reflecting the organic nature of their clothing. Scarecrows took the place of mannequins, and sheds, tools and picket fences all added to the Cottage Garden feel of the stand. It was fun, refreshing, and added to the wholesome feel of the brand. Gorgeous!

New to Bubble, Mila-Moo is a quintessentially British collection, handmade using Liberty print fabrics in a vintage style, drawing inspiration from the 50s, 60s and 70s. The brains behind the brand is Francesca, a mother of 2, and her vision was to design a capsule collection of clothes that encapsulate childhood memories, that any parent would love to see their children wearing. A truly beautiful collection of dresses and nappy covers, and I hope that we see a lot more of Mila-Moo in the future! Visit the blog at

Rachel Riley's Spring/Summer '12 styles were of course fabulously nostalgic, with classic styles and summery prints, from Nautical Stripes and spots, to Candy Stripes, and fun summery animal-inspired prints and even an Olympic Games inspired range.

Little Esop, all the way from the USA, had the wildest stand and some lovely wildlife-inspired prints and lovely fabrics! Truly inspirational.

Finally, a really exciting new brand, Jessie and James, exibited their first collection at Bubble. Created by former Vivienne Westwood designer James New, and Creative Head Pattern Cutter Jessica Richard, and inspired by their baby son Billy, the ethos of Jessie and James is to produce "high quality modern kids wear clothing with a strong unique identity" which is reflected in the first range, which is entitled "Under Construction".

Overall, a really inspiring and enjoyable Bubble London! We cant wait until the next event in January!

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