Monday 31 January 2011

Kid's Wear Magazine


While at Bubble, I managed to pick up a copy of 'Kid's Wear Magazine' from Germany. This magazine has been horrendously difficult to get hold of, as it is not stocked in any London book/magazine shops, and to order it from its german publishers, there are very hefty shipping charges.

Having said this, it is a gorgeous magazine, which I have been really inspired by, in the short time in which I have had it. At a rather huge, 288 pages long, Kid's Wear squeezes in a lot of features, my favourite amongst these include a series of childrens line drawings, a typographical section with some lovely phrases, a written piece about Stella McCartney and her latest kids collection, and some beautiful photographic spreads.

The photographic spreads (of which there are 10) are all unique and fashion forward in one way or another. A recurring element of Kid's Wear Magazine, is to have blank pages scattered amongst the images in photographic spreads, which I have not seen before in any magazine. Its a really interesting method of breaking up the images, and provides the perfect opportunity to make personal notes about the images. Both intriguing and thoughtful.

On page 44 there is a piece of writing which I really like,
"Children's Wear should be like children, playful, vibrant, refreshingly new and regardless of whats in vogue: A thing of beauty is a joy forever."
I can really connect with this statement, as I'm sure a lot of parents would also. We want our children to be young and have fun. We do not want them to become fixated on fashion, but to enjoy it, and look beautiful.

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